Oct 29, 2015 - Media Release    No Comments

ASUS Unveils Stunning Zen-Inspired Products at Zensation 2015

Country Manager Mr Leo Tseng unveils ZenWatch 2, Zen AiO Pro, ZenPad Audio Cover, plus a stunning range of innovative products inspired by the spirit of Zen



ASUS today unveiled a stunning range of new Zen-inspired products at the Zensation 2015 press event, designed to bring harmony and simplicity to people’s personal and professional lives.
At the Zensation press event, it showcased the five elements wood, metal, fire and water, which are inspired by the power and beauty of nature, displaying different products that show the combination of diverse natural elements to produce balanced creations which provide incredible experiences for all.
The Zensation press event today also unveiled the latest ASUS ZenWatch 2, announcing ASUS’ first entry into the wearables market in Singapore. The ZenWatch 2 is a stylish and personalised wearable device powered by Android Wear™, crafted with attention to detail using high-quality materials, plus it features customisable watch faces as well as interchangeable straps to fit any mood. Also unveiled was the stylish Zen AiO Pro series, premium All-In-One PCs that provide a perfect balance of beauty and performance for an extraordinary home computing experience. The svelte ZenBook UX305 Ultrabook™ with the latest stunning new gold colour updated with the latest 6th generation Intel® Core™ M processor and pre-loaded with the latest Windows 10 operating system. In addition, ASUS also showcased the out-of-this-world ZenPad 8 Audio Cover for an indulgent aural experience. It features six in-built speakers into the Audio Cover for a high quality surround-sound entertainment experience. These products are designed to deliver a complete ASUS ecosystem for a holistic experience so as to improve the lifestyle of ASUS users at work and play.

ASUS ZenWatch 2
The ZenWatch 2 is ASUS’ latest entry in the Zen-inspired line of wearables. The elegantly designed ZenWatch 2 uses a stainless-steel casing and features a hand-polished finishing. To
top off its timeless look, the digital crown is designed to look like its traditional dress watch counterpart. The ZenWatch 2 is designed to be a truly personal device that wearers can customise even
further to express their unique sense of style. Available in two sizes, Sparrow, the larger 1.63-inch gunmetal housing and navy blue leather strap, and Wren, the 1.43-inch silver housing and khaki
leather strap designed to fit perfectly on the slimmer wrists. With more than 50 instantlychangeable watch faces, and the new FaceDesigner smartphone app that allows wearers create
watch faces with customised style and functionality, plus a variety of interchangeable straps to change straps to their personal preference.
Packed with outstanding hardware and features, the ZenWatch 2 will retail at a pocket-friendly price of $229 and will be available from 14th November 2015 onwards.


ASUS Zen AiO Pro (Z2401C)
The ASUS Zen AiO Pro is ASUS’ latest entry into its home desktop solutions. The All-In-One PC solution follows a unique design philosophy yet made with a human touch. It was created as part
of the ASUS ecosystem of products to ease the life of its users. The stand, which features a tiltable hinge for the screen, is modeled after the Chinese character 人 (ren), which means human.
The Zen AiO Pro is available in two sizes, the 21.5-inch model and the 23.8 inch model. A masterpiece of craftsmanship and design, the Zen AiO Pro features a slim and elegant
unibody of anodised-aluminum that tapers to just 6mm thin at the edges, with a precision-crafted matching integral stand. A rear cover finished in the ASUS signature Zen-inspired concentric
circle design, and a stylish yet subtle Icicle Gold colour.
The Zen AiO Pro looks amazing, but its beauty is not just skin-deep. With superb performance delivered by 6th generation Intel® Core™ processors and gaming-grade NVIDIA® GeForce®
GTX™ 960M graphics with up to 4GB of video memory and SSD storage, the Zen AiO Pro is the world’s first All-In-One PC to use the next-generation USB 3.1 Gen 2, which delivers blindinglyfast
data transfers of up to 10Gbit/s — twice as fast as USB 3.0, and over 20-times faster than USB 2.0.
The ASUS Zen AiO Pro will be available in 2 sizes, the 21.5-inch Zen AiO Pro (Z220IC) model with the latest Intel® Core™ i5 processor and the 23.8-inch Zen AiO Pro (Z240IC) with the latest
Intel® Core™ i5 processor and i7 processor. The 23.8-inch Zen AiO Pro (Z240IC) with the latest Intel® Core™ i5 and i7 processor will be available at $1,798 and $2198 respectively. Pricing and
the 21.5-inch Zen AiO Pro (Z220IC) model will be announced at a later date.

ASUS ZenBook UX305

ZenBook UX305 Black Open Front150
ASUS also introduced an enhanced variant of the world’s slimmest 13.3-inch Ultrabook™ to the award-winning ZenBook series, which measures just 12.3mm and weighs a mere 1.2kg in a
stunning gold colour. The champagne gold variant makes the ZenBook UX305 even more elegant and delicate with its shades of light gold, which can be seen through the beautiful allaluminum
finishing of metal concentric circles. Powered by the 6th generation Intel Core M 6Y30 processor as well as an 8GB RAM and 256 GB SSD, the ZenBook UX305 is pre-loaded with the latest Windows 10 operating system, striking a perfect balance between style and performance.
It features a crisp and vibrant in-plane switching (IPS) anti-glare display with a Full HD 1920 x 1080 resolution. Furthermore, it provides up to 10 hours1 of battery life, making it the ultimate
Ultrabook™ for users who value mobile productivity on the go. The ASUS ZenBook UX305 features a fanless design, relying on its IceCool technology to keep the Ultrabook™ cool and
completely silent at all times while stretching the battery power for the ultimate mobile computing companion.

The ZenBook UX305 will be available at $1,298 onwards from November 2015.


ZenPad 8 Audio Cover
Sleek, subtle and absolutely astounding, the ZenPad 8’s Audio Cover is the world’s first  attached 5.1-channel surround sound system. Its seamless design means that one would suspect
it to be nothing more than a protective case for the equally stunning ZenPad 8. Battery life is subject to usage conditions its exterior however, are six speakers, inclusive of a subwoofer and its own battery to ensure that it does not leech on the tablet’s own battery. All six speakers when played together, creates an all-surround sound to provide a high quality entertainment experience. The ZenPad 8 Audio Cover provides users with the ability to transform their tablet into a mobile entertainment hub anytime and anywhere for music, movies or games. The ZenPad 8 Audio Cover’s battery life can last up to an impressive six hours2 continuous music playing, making it an excellent mobile peripheral for people always on-the-move. The ZenPad 8 Audio Cover is available in black colour at $129 and will be available from the ASUS Online Store from 14th November 2015 onwards.

ZenFone Laser 5.5-inch (ZE550KL)
The ZenFone 2 Laser 5.5-inch (ZE550KL) is powered by a quad-core Qualcomm M8916 Snapdragon processor with 2GB of fast memory and a 1280 x 720 HD screen resolution for great user experience. Furthermore, it has a 3,000mAh removable battery providing great battery life, plus making it convenient for users to easily switch out the battery if needed.
For amazing and near-instant photos, the ZenFone 2 Laser 5.5-inch (ZE550KL) is equipped with a 13MP PixelMaster camera with an f/2.0 wide-aperture lens to capture stunning, high-resolution
photos with zero shutter lag plus the laser auto-focus technology empowers users to capture perfect clarity in just 0.3 seconds. PixelMaster’s industry-leading Low Light mode employs pixel-merging technology to capture up to 400%-brighter photos at night, or in low-light scenes, without the need for flash. When flash is preferred, the ZenFone 2 Laser 5.5-inch (ZE550KL) is equipped with Real Tone flash to ensure warm skin tones and accurate colours.

The ZenFone 2 Laser 5.5-inch (ZE550KL) is available now at $279 in Red, Black and White colours. Specifications upon request.


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