Mar 15, 2016 - Media Release    No Comments

ASUS Announces ZenFone Zoom and ZenFone Max

ASUS Announces ZenFone Zoom and ZenFone Max in Singapore


The ASUS ZenFone Zoom is the World’s Thinnest 3X Optical Zoom Smartphone with optical image stabilisation and laser auto-focus to capture total clarity at lightning speed


  • See the world up close: World’s thinnest 3X optical zoom smartphone with 13MP PixelMaster camera, 10-element lens, laser auto-focus and 5mm edge
  • Pocket-sized DSLR experience: Periscopic innovation, SmartFSI sensor, 52MP Super Resolution, 5cm macro shots and pro-style Manual mode
  • Monster performance: 64-bit quad-core processor, 4GB DDR3 RAM, 64GB storage, BoostMaster fast-charging and Full HD display

ASUS and StarHub today announced the Singapore launch of ZenFone Zoom, the world’s thinnest optical zoom smartphone with 3X Hoya lens in an innovative 10-element lens arrangement for exceptional clarity and photo close-ups with up to 12X total magnification.

With built-in optical image stabilisation (OIS) to eliminate shakes and blurred shots, and powered by a high-performance quad-core Intel® Atom processor with 4GB RAM for ultra-fast performance, the ZenFone Zoom redefines expectations for smartphone photography and packs DSLR-style shooting experiences into a metal unibody that tapers to a mere 5mm, so it slides comfortably into a pocket.

“With ASUS ZenFone 2, we created a great and widely-praised smartphone that captures stunning, high-resolution photos in everyday situations. Now, with the launch of ASUS ZenFone Zoom exclusively with StarHub, we offer Singapore users a smartphone that has not only the look and feel of a DSLR camera, but equipped with the advanced features to match. With ASUS ZenFone Zoom, we are truly putting professional photography within the reach of everyone,” said Benson Lin, Corporate VP, ASUS.

“Our customers are discovering creative ways to express themselves with their smartphone cameras and photography apps, from capturing candid moments to sharing selfies and images with family and friends,” said Wang Li-Na, Head of Product & Marketing, StarHub. ”We are happy to partner ASUS to exclusively bring in the ZenFone Zoom which will be welcome by many photography enthusiasts.”

See the World Up Close: 3X Optical Zoom and OIS, 10-element Lens, Real Tone Flash and Laser Focus


ZenFone Zoom is the world’s thinnest optical zoom smartphone, with a 13MP PixelMaster rear camera and 3X lens in a body that measures just 5mm at the edges. The innovative 10-element digital eye was created by the optics experts at Hoya. Glass, synthetic and prismatic lenses are meticulously configured in a dual-prism periscope arrangement to maximise incoming light and capture the best possible photo quality. Equipped with a built-in OIS, it ensures sharper, steadier shots every time even at maximum 3X optical magnification.

Furthermore, the rear camera features a dual-LED Real Tone flash to create the most natural illumination for indoor portraits, generating the perfect combination of yellow and white to capture life-like colours and skin tones. ZenFone Zoom’s rear lens also has a laser auto-focus function to point and shoot with total clarity in just 0.03 seconds.

Pocket-sized DSLR Experience: Periscopic Design, Pro Results and Premium Finish

The ZenFone Zoom was meticulously created to be the world’s thinnest optical zoom smartphone with ASUS engineers rotating the ZenFone Zoom’s lens mechanism to create a compact, intricately-calibrated periscope-style camera in a smartphone. Coupled with a Panasonic SmartFSI® image sensor, the ZenFone Zoom captures more light and more colour, revealing detail and beauty in both natural and low-light compositions that other smartphone cameras will never see.

The ZenFone Zoom’s design takes its cue from the look and feel of professional DSLR cameras, with dedicated buttons for shooting and recording. Its strong uni-body frame is precision-crafted to a metallic finish that is smooth to the touch, with a choice of premium Pure Black or sleek Ceramic White on the rear, plus diamond-cut edges to create four stunning patterns across the back and sides. The ZenFone Zoom even has an integrated a safety loop and many stylish strap options, for confident shooting from any angle.

The intuitive ZenUI Camera app makes it a breeze to capture professional-quality photographs. ASUS-exclusive Super Resolution mode applies multi-frame-fusion technology to create incredibly-detailed photos. Four high-resolution 13MP shots are fused to create a single image of with clarity that’s four times (4X) greater than a single shot. In either night time or day time, the ZenFone Zoom captures more detail and less noise and Super Resolution shots of up to 52MP.

In addition, the ZenFone Zoom excels at macro photography, enabling extreme close-ups as near as 5cm (2in) to reveal new and unseen worlds of detail. It also allows users to customise their camera features with one tap through the Manual mode, allowing instant adjustment of shutter speed, exposure value, white balance, ISO and a host of other professional-grade settings.

Monster performance: 64-bit quad-core power, 4GB RAM and Full HD IPS display

The ZenFone Zoom’s 64-bit quad-core Intel Atom processor carefully balances brilliant performance and superb power efficiency, empowered by Intel’s sophisticated 22nm Silvermont architecture. Intel’s new Tri-Gate transistors have three times (3X) more surface area than planar transistors, enabling the flow of more electrons that increase computing performance and reduce power leakage. Furthermore, coupled with a huge 4GB of fast dual-channel DDR3 RAM, the ZenFone Zoom provides top performance in a smartphone.

Featuring a high-capacity 3000mAh battery and 60ms touch-response time, the ZenFone Zoom delivers fast and fluid performance anywhere and users are able to work and play from dawn to dusk. The ZenFone Zoom also features the exclusive ASUS BoostMaster[1] technology for turbo-speed charging that takes the battery from zero to 60% in just 39 minutes.

The ZenFone Zoom’s expansive 5.5-inch 1920×1080 Full HD IPS display offers wide 178-degree viewing angles, and a fantastic 403ppi pixel density to render every image in eye-popping detail. The display includes exclusive ASUS TruVivid technology, which seamlessly transforms the conventional four-layer design into an innovative two-layer construction with full lamination. Fusing the cover-glass and touch-panel layers eliminates the air gap, bringing everything closer to the user’s touch.

The Corning® Gorilla® Glass 4 display offers twice (2X) the drop-damage resistance of its predecessor, a 2.5X increase in retained strength and is 85% less likely to break in daily use, making it safer and stronger than ever before.

[1] The 18W BoostMaster adapter is included only with the 2.3GHz/4GB ZenFone Zoom model.


ASUS Announces ZenFone Max

All-new smartphone with incredibly-long-lasting 5000mAh battery that exceeds every expectation, plus a built-in power bank for on-the-go charging convenience



  • Ultimate energy: Over a day of 3G talk time and up to 38 days of standby from powerful, low-depletion 5000mAh lithium-polymer battery
  • Ultimate convenience: Built-in, easy-to-use power-bank capability boosts or even fully charges other devices on the go
  • Ultimate display: Beautiful 5.5-inch IPS HD panel with latest-generation Corning® Gorilla® Glass 4 offers double the drop-damage resistance
  • Ultimate speed: 13MP PixelMaster camera with ultra-fast laser auto-focus for point-and-shoot simplicity and total clarity in just 0.03 seconds

ASUS today announces the ZenFone Max (ZC550KL), an expectation-subverting smartphone with an incredibly long-lasting, high-capacity 5000mAh capacity lithium-polymer battery that provides up to 38 days of standby[1] for an unprecedented amount of mobile freedom — plus a built-in power bank that keeps other devices topped up with charge.

The latest addition to the enormously popular ZenFone family also sports a high-definition 5.5-inch IPS display covered with next-generation Corning® Gorilla® Glass 4 for the ultimate protection, ultra-fast laser auto-focus for point-and-shoot simplicity, and total clarity in just 0.03 seconds

ZenFone Max is as slim as 5.2mm, powered by a powerful quad-core, 64-bit Qualcomm® Snapdragon™ 410 processor, features LTE Category 4 for fast mobile-download speeds up to 150Mbps, and is available in two classic colours to complement a casual or business attire — Pure White and Osmium Black.

Ultimate energy: Groundbreaking up to 38 days of standby with 5000mAh lithium-polymer battery

ZenFone Max’s sleek frame conceals a monster battery — a 5000mAh cell custom-crafted from lithium-polymer to pack the maximum energy into the minimum space.

With this powerful cell and energy-efficient processor inside, ZenFone Max creates new perspectives on what a smartphone can do. Compared to the leading competitor’s flagship smartphone, ZenFone Max’s 5000mAh battery offers 2.3X-better talk time and up to 2.7X as much time spent browsing the web. This translates to up to 37.6 hours of high-clarity calls[2] and up to 32.5 hours of websurfing2 — enough energy for days of real-world work and play.

And, with intense power-management to ensure minimal depletion, ZenFone Max is able to deliver up to 38 days of standby time — or well over a month away from main electricity.

Ultimate convenience: Built-in power-bank capability to charge other devices on the go

ZenFone Max has another seriously-convenient trick hidden up its sleeve, doubling as a go-everywhere power bank. With 5000mAh power capacity packed into its sleek frame, ZenFone Max has more than enough energy to boost or fully charge other devices — so it’s able to turn into a power bank when it’s time to top up another gadget.

Using the feature is as quick and simple as connecting a second device to ZenFone Max’s micro-USB port using a USB on-the-go (OTG*) cable and sitting back, as ZenFone Max will do the rest.

Ultimate display: 5.5-inch IPS HD panel protected by latest-generation Corning® Gorilla® Glass 4

ZenFone Max has a beautiful 5.5-inch IPS display protected by the latest Corning® Gorilla® Glass 4 for unrivalled scratch-resistance, strength and everyday durability. Underneath is a 1280×720 HD IPS display that offers wide 178-degree viewing angles, and a fantastic 267ppi pixel density that renders every image in detail.

Corning® Gorilla® Glass 4 is the latest ingenious creation from the world-renowned Corning. ZenFone Max’s Gorilla Glass 4 display offers twice (2X) the drop-damage resistance of its predecessor, a 2.5x increase in retained strength and is 85% less likely to break in daily use — making it safer and stronger than ever before.

Ultimate speed: 13MP PixelMaster camera with ultra-fast 0.03-second laser auto-focus

ZenFone Max’s 13MP PixelMaster camera has an f/2.0-aperture lens that captures stunning, high-resolution photos with zero shutter lag. The industry-leading Low Light mode employs pixel-merging technology to capture up to 400%-brighter photos at night or in low-light scenes — all without the need for flash. Backlight (Super HDR) mode sees clearly through daytime shadow, while Super Resolution mode captures detailed images at resolutions of up to 52MP.

ZenFone Max‘s rear camera also has lightning-speed laser auto-focus technology for the fastest possible clarity. Its laser beam measures distances in just 0.03 seconds for near-instant focus, even in low-light conditions. The laser auto-focus even accelerates close-up photography, compensating for the extra distance created by the lens receding during framing.


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