Apr 3, 2014 - Media Release    No Comments

Product Media Launch of Animal Mechandise

2 April 2014 Media Launch of Animal Mechandise at Costa coffee, Heeren Robinson Orchard

For Immediate media release at The Lifestyle Associate, please email us at contact@thelifestyleassociate.com


2 April 2014 Media Launch of Animal Mechandise at Costa coffee, Heeren Robinson Orchard



Animal Merchandise, Products That Care, help raise funds and awareness for animal welfare shelters and wildlife sanctuaries locally and globally through sales of our fun and colorful product range of Homeware, Lifeware and Giftware. Shopping with a conscience!
Animal Merchandise is made by an Irish (European) manufacturer established in 1880 whom carry the prestigious Royal Warrant, so products are of a very high quality and durable.
Available online at www.animalmerchandise.com and at ROBINSONS Orchard @ The Heeren, Kai Life Great World City, Kai Life Holland Village, Kai Life Serangoon Garden, Luxodec The Home Lifestyle Store Plaza Singapura and Lemon Zest Shanghai.
Every purchase shows you care for animals!


The Animal Merchandise Donation Program currently has 8 recipients in Singapore and 1 recipient in China, with more to follow as we expand into other global markets. We believe in business that gives back, so are proud that 20% of our annual net profit is donated to animal welfare shelters and wildlife sanctuaries participating in our Animal Merchandise Donation Program (country specific) in the form of items from their Wish List, including, but not limited to, donations towards rescue vehicles, sterilization programs, veterinary services, medical supplies and equipment, animal welfare awareness campaigns and animal feed. The reason we donate towards specific items is so that we know exactly where our donation ends up. For transparency, every year we post on our website exactly how much money was donated to each animal welfare shelter and wildlife sanctuary, how it was spent, and this is verified by our accountant and auditor – so our customers can see exactly where the donation goes and that it is fairly distributed.
Every animal shelter and wildlife sanctuary is carefully selected:-
Animal Concerns Research and Education Society (ACRES) www.acres.org.sg
Action for Singapore Dogs (ASD) www.asdsingapore.com
Cat Welfare Society (CWS) www.catwelfare.org
House Rabbit Society Singapore (HRSS) www.hrss.net
Noah’s Ark Cares (NAC) www.noahsarkcares.com
Oasis Second Chance Animal Shelter (OSCAS) http://oasis2ndchance.blogspot.sg/
Society for the Prevention of Cruelty To Animals (SPCA) www.spca.org.sg
Voices for Animals (VFA) www.facebook.com/VFASIN
In Shanghai, China: Second Chance Animal Aid (SCAA) www.scaashanghai.org


Animal Merchandise, Products That Care, was founded in Singapore in December 2012 by Ella Sherman, and is a business with Corporate Social Responsibility (not a charity) that gives back to help animals. Ella has always been a huge animal lover and has been a veggie for over 30 years and an animal shelter volunteer in Singapore since 2004, and rehabilitates and re-homes many dogs. Her friends rehabilitate cats and rabbits, and between them they have a strong adoption network.



Enjoy our fun and colorful products! They also make for fabulous gifts for friends and family.
We love animals and love our products – we hope you do too!
Ella & the Animal Merchandise Team
Woof Woof, Miaow Miaow
Animal Merchandise, Products That Care

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